Frank Ravanelli is a reputed expert on Affiliate Marketing subject; he wrote an excellent review of the different aspects that Affiliate Marketing could offer to you.
After giving a definition of what Affiliate Marketing (AM) is, he also explains what AM is not. Ravanelli talks about the golden rule of AM which is
SUCCESS = Traffic * Conversion Rate * Earnings
The whole guide published on Linkedin offers a good amount of information about what AM represents in the online marketing, and he details a particular case: the Alibaba.com as an example of platform making a successful use of AM.
Perhaps the most interesting part of the guide to people starting a personal business or even an start up is that summed up in three points:
- Affiliate Marketing to monetize your traffic
- Affiliate Marketing to earn additional income and
- Affiliate Marketing to grow your sales
These last issues alone are worth reading this guide complete.
Enjoy it!
8 thoughts on “Various applications of Affiliate Marketing: Ravanelli’s guide”
Thanks for linking up this great article on the basics of affiliate marketing. I know its all a little confusing in the beginning and some people don’t understand how it all works. It is all about your conversion rate and getting traffic that converts. Will you be linking up other informative articles in the future?
Dear Shannon, thanks for your comment! Is a fascinating topic and I’d like to keep growing my knowledge about it and of course, share it if attractive enough.
Thanks for a very informative article about affiliate marketing. The review on the various aspects of it is gold, especially, for newbies like me, just starting in the online arena.
I will definitely bookmark your web page and come back for future reference. I hope you will be posting more content like this.
Thanks, George, I greatly appreciate your comments, and yes I’ll try to keep this site updated with useful information to grow our businesses.
Hi Tommy. Until I read this post, I was not familiar with Frank Ravanelli. I probably would enjoy his guide.
When explaining affiliate marketing to beginners, many people do not mention the “conversion” rate part. Yet, I truly believe that it could be argued that the conversion rate will tell you more about how successful your website is than anything else. You can work hard, writing lots of content. You can get lots of traffic – whether you get it organically or if you get it via paid ads. Yet, your conversion rate will tell you how well you are meeting your reader’s needs.
Good post. Thank you.
That’s right, Sondra. Perhaps a widespread mistake in beginners in online business is to look too much in traffic. Probably because the feeling at the beginning is that the content is having a positive effect on people. In a sense, it is true. But then comes a second part in which the person who visited the site did not find what he thought he would find and leave. Understanding this process requires some experience to identify it and to know how to solve it. This experience is given by the constant practice of publishing and evaluating the response of our audience.
Hi! I have read Frank Ravanelli sold one FOREO device every 3 seconds for $1 billion in sales last year. So I agree with you that he’s a reputed expert when it comes to the Affiliate Marketing subject.
I didn’t know about the existence of this guide. But I’m eager to take a look at it. I’m particularly interested in reading his section about monetizing traffic. I’d like to see if he gives some insights into his business.
I do believe that Ravanelli is one of the authorized voices of Affiliate Marketing that everyone who has an online business would have to follow. We may not agree with everything he says, however, he has demonstrated effectiveness in what he does as you mention Henry with the FOREO example, so he can serve as a model to replicate some of his strategies.